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Prancing Horse Heritage

The very word Ferrari conjurs up lots of emotive adjectives, such as passion, speed, mystique and reverance and it doesnt matter what they produce, be it road cars or F1 machines, they all seem to produce the same emotions. There aren't many cars in the world that almost anyone, regardless of passion for vehicle could actually tell which car it is, but Ferrari is certainly one of them and maybe not because of the colour or shape, but likely due to its distinctive logo.

Ferrari's prancing horse is now synonymous with the Italian marquee and used throughout their branding. Like all great iconic logos, you dont even need to see the word Ferrari to know that you are looking at their badge with its yellow background and black horse. It also has the letters S and F on the badge, meaning Scuderia Ferrari. So how did the brilliant and iconic logo design start out in life and why did the original founder Enzo Ferraro decide to use it?

We have to go all the way back to the first world war, where one of the first flying experts gunned down over 30 planes, a certain Francesco Baracca, a count no less, used the symbol of a prancing horse on the side of his planes and this may well be linked to his family having a large estate of horses in Italy.

Although a German city, Stuttgart was said to provide the inspiration for the logo, as it used a prancing horse in its city crest, but Ferrari denied this. Another car manufacturer does use the prancing horse, Porsche and they did take the horse from the Stuttgart crest, being based in the city logo. For even more coincedence however, the word Stuttgart comes from Stutengarten, which is ancient German for Gestut and in turn this translates in to stud farm in english and the word scuderia in Italian.

So how did a world war one emblem on a plane make its way to todays modern road cars? In 1923, Enzo Ferrari met Baracca's mother after winning a race in Ravenna and she suggested that Enzo should use the same symbol as it would bring good luck.

Unfortunately for the young Enzo, he was driving Alfa Romeos back then and they weren't too happy to see a horse added to their cars. It was not until 1940 that Ferrari was able to add the horse to one of his own cars and it duly won first time out.

In order to make it a custom logo design, rather than simply having a horse on the car, he produced a shield made from Modena yellow and including the initials of the car maker. The final piece of the badge was the inclusion of the 3 colours of the Italian flag and despite modifications over the years, the basic concept has remained the same and appears just how Enzo envisaged on todays formula one cars.

where i can buy case badges in kuala lumpur?

like nvdia,intel stickers and more like them

any computer shop/stall should have lots of them as they are given away free by Various companies to promote their goods, i'm sure the shop would give you some if you ask nicely :-)

10-Year-Old Scout To Receive Merit Award For Heroism (WCCO )

In just five years of scouting, Antonio Vandal has amassed an impressive bunch
of badges. On the wall in his family’s living room, hangs a sheet of felt
plastered with badges of all kind.

WCCO

The Man Behind the Badge: The Case of the Priceless Passport - Season 2, Episode 8 (1955)

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